Hey loves, how have you all been? I have another highly requested post for you all!
Today I am going to be talking about ways to earn money from social media and blogging as well as tips for approaching brands. Along side my social media work I also work doing financials/accounts in the office so i'm super excited to be combining some money chat with my blog... I do love numbers, such a geek I know!!
I would quickly like to take this opportunity to say the majority of my posts are not sponsored, I usually just post what I want when I want. If I love a product then i'll share it, not just because i'm paid to do so. I think if you start up a blog it's really important to do it because you actually enjoy it rather than for money. Of course that can come later as things naturally progress but it is important to be yourself and love what you do first, then anything else is a bonus!
How can you earn money from Instagram/blogging?
As i'm sure you are aware one of the main ways to generate income from your social media and blogs is advertising. For example a brand may send you some of their products and pay you for an insta post/story or blogpost. You can also make money from things like google adsense where google puts relevant ads on your website and you earn a few pence per click. There are also things like affiliate links, events, product collaborations and so on but in this post I am mainly going to be talking about the first point.
My personal experience with starting to get paid work...
I have found the majority of my paid work has come via instagram, which I did find surprising at first as I thought an actual blog website would be more preferable. But I guess insta is such a huge platform it is really beneficial to brands? What I have noticed is when brands get in contact to collaborate they often offer to send free products for you to share/review and don't mention any payment to begin with. If they have approached you don't be afraid to ask if there will be payment for your services, if you have a good following often enough they will say yes and offer an amount.
Although it is absolutely lovely to receive free things everyone understands you need to make money to pay your bills, mortgage and so on. When you advertise for brands the chances are you are making them quite a bit of money, which is why they approached you in the first place! So it's only fair you make a little bit too :-)
If they ask for your rates, how much should you charge? So this is definitely up for debate... but as a really rough guide I would suggest charging 1% of your following. For example if you have 10,000 followers then charge £100 for a post. But please don't take this as an absolute figure, this is just a really rough guide that you can use to start. Some brands may offer more and some may offer less. You also have to consider what is it they want you to post... just 1 post or a few? An insta story, video, blog post? How easy are the photographs going to be to take and so on. It is also worth taking into consideration the value of products that you will be receiving too. Ultimately you need to come up with a figure you deem to be reasonable and fair.
Do you need to have loads of followers to get paid work? Not necessarily... this is an interesting one as you can have people with 5k who have a really interactive strong following and others who have 30k but a lot less interactions. So I would say that number of followers is not everything BUT if you have less followers it may be worth providing brands with your stats to show how valuable your post could be. Some brands may want you to have at least 10k followers so you can use features such as the swipe up link on instagram stories (I have noticed this seems to be highly requested from brands).
I personally found that I didn't really get much paid work when I had under 10k, the collaborations I received were mainly on a gifting basis (which is also amazing, thank you so much to the people/companies who wanted to work with me). But this is just my experience I know this is different for others!
So how do you get noticed by brands in the first place?
You have probably heard this a million times but network like crazy! Make sure you take the time to network with other bloggers, brands ect. Like their posts, leave comments, share and tag photos of yourself wearing their clothes or using their products. On instagram in particular I always like to look though the hashtags of things that are relevant to what I post and interact with similar accounts. This is a great way to grow your following and also meet some amazing people along the way! Look though people who have liked and commented on posts similar to yours too. Ultimately the more reach you get the more likely you are to be noticed by brands.
Next lets talk about approaching brands directly to work with... if there is a particular brand / company that you'd really like to work with, why not send them over a message...there is nothing to lose!
I usually contact via email or instagram DM. It's a good idea to put together a media kit which includes a bit about yourself, goals, companies you have worked with, prices, packages and social following/stats ect. Think of your media kit as a professional pretty CV with key information presented in your style that represents you as brand. If any of you would be interested in seeing examples of a media kit or more information on how to create one please let me know and I may be able to do a dedicated post!
Other ways to connect with brands without direct email contact?
There are also various websites that can help connect you with brands such as The Blogger Programme, AspireIQ and apps like TAKUMI and Tribe which work well. Takumi is my personal favourite - I have got fairly consistent work through this app and the team are always super helpful which I really appreciate! You create a profile on these sites which are linked to your social media accounts, you can then apply for opportunities with different brands that are looking for bloggers to collaborate with. This can be a great way to get started and build your portfolio! These websites offer a variety of paid and gifted opportunities and it's completely free for you to sign up. Do bare in mind that some of these sites/apps require you to have a certain amount of followers before you can join. Your application will also most likely need to be reviewed before you are able to apply for jobs!
Everything takes time...
Don't forget that building a strong presence on social media takes a lot of time and continuous effort, don't be disheartened if you don't receive responses or offers right away. Try to create the best content you can and always be yourself...most importantly try to enjoy every step of the way!
I know a lot of you requested this post so I really hope it has been helpful and offered some insight on ways to make your hobby a career. If you have any further questions please feel free to send me a message or leave a comment. Also if you have any tips of your own you'd like to share then i'd love to hear them!
One of the best parts about blogging is interacting with other amazing like minded individuals, the best things happen when we work together and support each other <3
Thankyou all for your support - I couldn't do any of this without you!
Welcome to the newest part of my site. Here I will be blogging about finance, interior design, food and other general lifestyle topics!